Adviser Value Proposition Why is it important? Advisers are integral to our relationships with our members, which is why we are continuously developing tools and solutions that enable PPS advisers to engage with their clients more seamlessly and effectively. Brand leadership Why is it important? Effective brand positioning is crucial in attracting new members, especially younger professionals who need PPS products and services more than they may realise. Objectives To establish PPS as the financial services provider of choice for financial advisers. To empower and add value for our advisers so that they can provide a consistently excellent and valuable service to our members. Focus To entrench PPS as the no-brainer for advisers who provide financial advice to graduate professionals. Objectives Position PPS as a thought leader in the professional market. Focus To entrench PPS as the undisputed brand leader in the professional market. Action • Unlock cross-solutioning through S3. • Create, lead and sustain remarkable member and adviser service. • Assisting the growth of external intermediaries, our valued business partners. • To proactively assist our members to identify needs using our data science capability which our solutions can address. • Develop digital experiences and interfaces for members and advisers. • Provide learning and development opportunities for advisers through the PPS Academy. Action • Make it easy for student members to join our community of graduate professionals. • Use the PPS Academy as our “secret sauce” to drive member education as a differentiator. • Build on our Group marketing and communications strategy. STRATEGY 10 Strategy
RkJQdWJsaXNoZXIy MTY2ODY3Ng==