STRATEGY We maintain a strong business culture and focus to realise this vision, featuring actionable workstreams that consistently support efficient and effective implementation. In this way, we aim to: • offer integrated and holistic financial services solutions for our members that help them to protect their financial well-being and to create wealth; • ensure that our member value proposition (MVP) and our adviser value proposition (AVP) are unique across all our delivery channels; • create, lead and sustain remarkable member and adviser services by consistently improving our processes, systems and people capabilities; • enrich our unique PPS Profit-Share Account through continuous innovation; • Continue to be relevant to all our members across all life-stages, with an emphasis on our mature members; • Ensure that we are digitally advanced and secure so that we can deliver innovative services to our members and protect their data • Maintain and enhance our marketing and communication capabilities, which are used to promote our unique PPS value proposition to both existing and potential members • Focus on our people because talent is a competitive advantage in the always-on, digitally enabled environment • Create sustainable value and growth by making a difference through environmental, social and governance (ESG) outcomes. Strategic focus areas Exclusive Member Value Proposition Objectives To enrich professional lives. To be acknowledged for best-in-class products and solutions. To create a compelling community experience for members and their families. To introduce exclusive community benefits over and above products and services. Focus To continue to provide an exceptional MPV and make membership even more meaningful. Action • Make our MVP unique through PPS Specialist Support Services (S3), a team of experts working with intermediaries to deliver an exceptional PPS member experience. • Create, lead and sustain remarkable member and adviser experiences. • Develop digitalised omnichannel experiences for members and intermediaries. • Develop a boundaryless global strategy for professionals. • Build our loyalty and incentives initiatives. Why is it important? Our business revolves around membership. We create meaning for our members by developing and implementing customised financial and lifestyle solutions to enrich their lives. We also strive to build and maintain an active and engaged community that enables members to interact and network with one another. 8 Strategy
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